Want More Subscribers Fast? Steal This Email Swap Formula (Ch 18. Build Your Audience)

Podcast Show Notes: Want More Subscribers Fast? Steal This Email Swap Formula (Ch 18. Build Your Audience)

For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Episode Summary:
Host Jonathan Milligan reveals the “Guest Email Traffic Playbook”—a proven strategy for rapidly growing your email list by leveraging other people’s audiences. Learn how to ethically and effectively use email swaps and guest webinars to accelerate your subscriber growth, build credibility, and create win-win partnerships.

Key Topics Covered:

• The inspiring story of Joseph Nicoletti, who grew his list to 25,000 subscribers using partner traffic.
• Why partnerships are the “rocket fuel” for audience growth and instant credibility.
• The difference between slow solo growth and the fast track of leveraging partner audiences.

The Guest Email Traffic Playbook:

1. The Email Swap Strategy:
   • Develop an irresistible lead magnet (checklist, guide, template, etc.).
   • Write 1-3 “swipe” emails for partners to send to their list, making it easy for them to promote you.
   • Find partners with similar-sized lists and propose a mutual email promotion.
   • Build ongoing relationships for repeated swaps and future collaborations.
2. The Guest Teacher Strategy:
   • Create a compelling webinar or presentation that delivers real value.
   • Write promotional emails for partners to send to their audience.
   • Reach out to influencers in your niche and propose a guest teaching partnership.
   • Personalize your outreach and highlight the mutual benefits.
3. Execute and Optimize:
   • Track your results, gather feedback, and refine your approach.
   • Keep delivering value and building relationships for sustainable growth.

Action Step:
Kickstart your email swap strategy:

• Brainstorm 5-7 lead magnet ideas and choose the best one.
• Identify 5-10 potential swap partners in your niche.
• Draft a friendly, personalized outreach email proposing the swap.

Key Takeaways:

• Partner traffic strategies like email swaps and guest webinars can quickly grow your audience and email list.
• Success requires high-value lead magnets, easy-to-use promotional materials, and genuine, mutually beneficial relationships.
• Consistency and relationship-building are the keys to sustainable growth.

Connect:
For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Transcript

0:00

Hello and welcome to The Market Your Message Show. I'm your host, Jonathan Milligan, an author of the series. Your Message Matters. We, again, are continuing to go through the six book series, all about helping you go from discovering your message. To monetizing your list, earning income while doing things you love and talking about things you're passionate about. So this chapter is all about, this is chapter 18. In the book, build Your Audience, it's all about the guest email traffic playbook. So. How can we leverage other people's email list to get subscribers ethically from them to join our list? Right. And there is several strategies we're gonna be teaching you in this particular chapter now, if you want the books or even the companion workbooks, or even just the audiobook without the extra commentary. You can go to platform growth books.com. Again, it's platform growth books.com. You could purchase these books to use alongside of listening to this series. Alright, without further ado, let's get right into chapter 18, the guest email traffic playbook. Chapter 18, the guest email traffic playbook meet Joseph Nicoletti, a former corporate worker who dared to dream big by day. He punched the clock by night, he hustled to build his online empire. Joseph's breakthrough came when he spotted a golden opportunity in the writing world. Writers were struggling with Scrivener, a popular book writing software. They'd buy it then scratch their heads, wondering how to use it. Joseph saw their frustration and thought. I can fix this. He rolled up his sleeves and created a step-by-step video course on mastering Scrivener. But here's the catch. Joseph had a solution, but no audience. How could he reach the writers who needed his help? That's when Joseph stumbled upon the magic of partner traffic. He asked himself, who already has the audience? I wanna reach light bulb. Moment. Joseph reached out to influencers in the writing space. He offered to host free webinars for their audiences. Teaching them Scrivener basics. Ultimately, he'd pitch his course, splitting the profits with his partners win-win the results. Mind blowing. In just over a year, Joseph's email list exploded to 25,000 subscribers and his course sales soared. Soon he waived goodbye to his nine to five and hello to full-time entrepreneurship. Joseph's story isn't just inspiring, it's a blueprint for success. This chapter is your guide to leveraging partnerships and rapidly growing your audience. We are talking rocket fuel for your email list. Why does this matter? Simple partnerships accelerate your growth, skyrocketing you past the slow grind of solo efforts. They lend you instant credibility, putting you in front of eager, trusting audiences, and the best part. Everyone wins. Ready to turn your side hustle into your main gig. Let's dive in and unlock the power of partner traffic. The partner traffic advantage. Ever feel like you're shouting into the void? That's solo audience building for you, but partner traffic. It's like borrowing a megaphone from a friend with a crowd already gathered. Imagine tapping into established audiences overnight. No more crickets chirping at your content. You're suddenly center stage with all eyes on you. It's like being the opening act for a rockstar. Their fans become your fans. Here's the kicker. You're not just borrowing an audience, you're borrowing trust. Your partner seal of approval is golden. Their audience thinks if he or she says this is good, it must be instant credibility boost. But wait, there's more. This isn't a one-way street. You're creating win-win relationships. Your partners get fresh content. You get exposure. They earn commissions, you gain subscribers. It's like a business potluck where everyone brings something to the table and leave. Satisfied and talk about fast tracking, your success, your email list. It'll grow faster than a kid in a growth spurt revenue potential, the sky's the limit. You're not just climbing the ladder of success, you're taking the express elevator. Think about it, which is better. Spending months or years to build an audience from scratch or leveraging partnerships to reach thousands of ideal customers almost instantly. Partner traffic isn't just smart, it's rocket fuel for your business growth. Ready to light that fuse method one, the email swap strategy. Let's kick things off with a simple, yet powerful strategy. The email swap, it's like trading baseball cards. You're swapping valuable content and subscribers instead of cardboard. Step one, develop an irresistible lead magnet. First things first, you need bait and not just any bait. We're talking about the kind of offer that makes people stop scrolling and think, I need that. Create a high value PDF resource. This could be a checklist, guide, template, or cheat sheet, whatever form it takes, make sure it solves a specific problem for your target audience. It should be like a slice of cake at a bakery, a free taste that leaves them craving more. Your lead magnet needs to be easily digestible and immediately actionable. There should be no fluff or filler, just pure problem solving. Goodness. Remember, you're not writing a novel here. You're creating a resource that people can use right away to get results. Step two, craft partner perspective emails. Now, let's make life easy for your partners. Write one to three emails from their perspective. Highlighting the value of your lead magnet to their audience. This is your chance to shine. Show off your lead magnet's benefits and make it irresistible. Provide these emails as swipe copy to your partners. They should be able to copy, paste and hit send with minimal effort. As Russell Brunson says, the key to successful partnerships is making it as effortless as possible for your partners to promote you. Step three, implement the email swap strategy. It's time to find your swap buddies. Look for potential partners with email lists similar in size to yours. Don't be shy. Reach out and propose a mutual email promotion arrangement. Here's how it works. You send an email promoting their lead magnet to your list, and they do the same for you. It's like introducing your friends to each other at a party. Everyone benefits from expanded connections. Remember, this isn't a one-time deal. Build relationships with your swap partners. The more you swap, the more your list grows. Who knows? Today's swap partner might be tomorrow's joint venture collaborator. Method two, the guest teacher strategy, ready to step into the spotlight. The guest teacher strategy is your ticket to sender stage. It's like being the cool substitute teacher. Everyone loves you. Sweep in drop knowledge bombs and leave the audience wanting more. Step one, develop a compelling webinar presentation. First up, craft a webinar that'll knock their socks off. Create slides that pop and showcase your expertise. Think visually appealing and easy to follow. Your content should be a value bomb. Giving attendees immediate takeaways they can use. Structure your presentation like a three act play open with a bang, deliver the goods and smoothly transition to your paid offer. Remember Amy Porterfield's words, A great webinar is not a sales pitch. It's a valuable learning experience that leaves the audience wanting more. Step two, craft partner promotion emails for your webinar. Now let's get people excited about your webinar. Write an email copy your partners can send to their list. Highlight what makes your webinar unique. Why should people attend? What will they learn? Make it irresistible. Include clear calls to action for registration. Make it easy for people to say yes. Your partner promotion emails should be like movie trailers, exciting glimpses that make people eager to see the full feature. Step three, reach out to potential partners. Time to find your co-stars. Research and identify influencers in your niche who align with your values and audience. Personalize your outreach messages. Show them you've done your homework and understand their audience clearly. Communicate the mutual benefits of partnership. What's in it for them? As Richard Branson says, the best partnerships are built on a foundation of shared values and complimentary strengths. Make sure they see the win-win. Step four, execute and optimize your partner traffic strategies, lights, camera, action. Implement your email swaps and guest webinars, but don't just set it and forget it. Track your results meticulously. Gather feedback from partners and attendees. Use this data to refine your approach continuously. Optimizing your partner traffic strategies is like tuning a race car. Minor adjustments can greatly improve performance. Keep tweaking until you're zooming past the competition. Remember, each webinar is a chance to grow your list and revenue, even if sales are slow. Initially, you're building an audience of interested prospects. Keep delivering value and the results will follow. Today's exercise, kickstart your email swap strategy. Ready to dip your toes into the email swap pool. Let's start with a focused one day exercise to set the foundation for your first swap. One brainstorm, lead magnet ideas. What valuable quick win resource could you create for your audience? A checklist, a template, a short guide. Aim for at least five to seven ideas. Two, choose your lead magnet. Review your list. Which idea excites you most? Which one could you create quickly, which would provide the most value to your audience? Pick one. This is your lead magnet. Three. Identify potential swap partners. It's time to play matchmaker. Who in your niche has an email list that is similar to yours? Look for complimentary offerings, not direct competitors. Aim to list five to 10 potential partners. Check their websites, social media, or podcast directories to find them. Four. Draft your outreach email craft a friendly personalized email to propose the swap. Keep it short and sweet. Here's a basic structure, greeting and personal connection. If any, brief introduction of yourself and your audience proposal of the email swap idea, mention your lead magnet and its value. Ask if they'd be interested in discussing further. Thank them for their time. Remember, this is just a draft. You'll personalize it for each potential partner later. Congratulations. You've laid the groundwork for your email swap strategy. You've got your lead magnet idea, a list of potential partners, and an outreach email template. You're well on your way to growing your audience through partnerships. Next step, create that lead magnet and start reaching out. You've got this key takeaways, partner traffic strategies can quickly grow your audience and email list. These include email swaps and guest webinars. Success in partner traffic requires high value lead magnets and great presentations. It's also key to make it easy for partners to promote you. Successful, sustainable partner traffic strategies rely on mutual benefits. They must build genuine relationships.