The 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience)

Harnessing the Power of Daily Posts to Build a Seven-Figure Business

Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com

Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. 

Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.

00:00 Introduction: The Power of One Post a Day
01:20 Meet Justin Welsh: A Case Study in Consistency
03:37 Implementing the Daily Post Strategy
04:20 Common Social Media Mistakes
06:37 Steps to Implement the Daily Post Strategy
08:52 Crafting Engaging Social Media Posts
16:21 Today's Exercise: Creating Your First Template Posts
18:36 Key Takeaways and Final Thoughts

Transcript

Speaker 15: 0:00

What if just one post a day could change everything? No hacks, no hashtags, no chasing trends. Just showing up consistently with real value every single day sounds too simple to work. Right? Well, today I'm gonna introduce you to a story of someone who turned that exact strategy. Posting once a day into a seven figure business. Hi, I'm Jonathan Milligan and I am the host of this podcast, the Market Your Message Show where we are helping you build your audience, scale your income. And we want you to know your message matters. And today we're gonna jump into the next chapter, chapter seven of one of my books, build Your Audience. Now Again, build Your Audience is the fourth book in a sixth book series. And so if you wanna follow along and grab the Build Your Audience book. You can click on the link in the description or the show notes or just go to platform growth books.com. Alright, let's jump right into it. I am releasing the audiobook one chapter at a time. This is chapter seven, the Daily Post Traffic Playbook. Let's jump right in.

Speaker 14: 1:14

The Boost Method social media traffic, chapter seven, the Daily Post Traffic Playbook. In the bustling world of social media, one name stands out as a testament to the power of consistency and value-driven content. Justin Welsh, starting from scratch, Welsh built a thriving business. He gained a devoted following by posting one valuable LinkedIn Post Daily. It was a simple, yet powerful strategy. Like many others, Welsh's journey began with a desire to share his expertise and build a personal brand. But unlike those who posted sporadically or self-promoted, he committed to a daily ritual. He crafted thoughtful, engaging posts each day without fail, Welsh would show up in his followers, feeds with insights, tips, and relatable stories. His approach wasn't about constant self-promotion or chasing viral moments. Instead, he focused on providing genuine value to his audience. Some days he'd share practical advice on building a business. On other days, he'd offer a contrarian view on a popular topic, sparking lively discussions, and sometimes he'd share a personal story that resonated with his followers experiences. The results were remarkable. Over time. Welsh's audience grew from a handful of connections to tens of thousands of engaged followers. His daily post became a must read for entrepreneurs and professionals. They sought insights and inspiration. More importantly, this presence led to business success. Welsh built a seven figure business mainly through relationships from his daily LinkedIn activity. Welsh's story illustrates a fundamental truth about social media success. It's not about grand gestures or viral hits. It's about showing up daily with content that adds value to your audience's lives. It's about building trust and relationships through consistent, thoughtful engagement. This approach isn't limited to LinkedIn or any particular industry. Those who post valuable content regularly build engaged audiences. They reap the rewards in their businesses and careers. The power of the daily post strategy lies in its simplicity and compound effect. Each post might seem small, but they build a strong body of work. Over time, it will establish your expertise, grow your audience, and open doors to opportunities. In this chapter, we'll explore how you can implement your own daily post strategy regardless of your chosen platform or niche. We'll explore four types of engaging posts. They can form the backbone of your content strategy. We'll also give tips for crafting compelling content every day. Remember, the goal isn't perfection or virality. It's about consistency, value, and genuine connection with your audience. By committing to this daily practice, you too can build a loyal following and create opportunities for your business or career to thrive. So let's roll up our sleeves and discover how you can harness the power of the Daily Post to build your audience and achieve your goals. What most people do wrong on social media, most people approach social media with a haphazard strategy, if any at all. They post when inspiration strikes, often leading to irregular and infrequent updates. Some fall into the trap of self-promotion. They turn their feeds into digital billboards, not spaces for engagement. Others lack a strategy. They post whatever comes to mind ignoring their audience's needs. Many users also make the mistake of chasing viral moments. They try to copy trending content or create flashy attention grabbing posts. They don't consider if they provide real value to their followers. This method may get a few likes or shares, but it rarely leads to lasting engagement or business success. Why that doesn't work? These standard approaches fail for several reasons. First, social media algorithms. Favor accounts that post consistently and generate regular engagement. Sporadic posting makes gaining traction and visibility in followers feeds difficult. Self-promotion is sometimes needed, but it hurts. Social media's goal of building relationships. Followers quickly tune out accounts, constantly selling, leading to decreased engagement in reach. A lack of strategy leads to inconsistent messaging, which makes it hard for followers to know what to expect from an account. This inconsistency can erode trust and make it difficult to build a loyal audience. Chasing viral moments might provide a temporary boost, but it's not a sustainable strategy. Constantly changing your voice or content style to fit the latest trend can also damage your brand. The daily post strategy, an overview. Instead of these ineffective approaches, I suggest adopting a daily post strategy. This involves committing to sharing valuable content every single day on your chosen platform. The key is consistency and focusing on providing genuine value to your audience. The daily post strategy isn't about promotion or sales, it's about building relationships, establishing trust, and being a valuable resource in your niche. By posting daily content that educates, entertains, empowers, or empathizes with your audience, you build a strong foundation for lasting engagement and success. Steps To implement the daily post strategy one, choose your platform. The first step in implementing your daily post strategy is selecting the right platforms. While it might be tempting to be everywhere at once, it's more effective to focus your efforts where your target audience spends their time. Research where your ideal followers are most active. Are they professionals? Scrolling through LinkedIn creatives browsing Instagram, gen Z users on TikTok? Choose one or two platforms that align best with your audience and content style. Remember, quality trump's quantity. Having a strong, consistent presence on one platform is better than a weak, sporadic presence on many two. Write your posts once a week. Consistency doesn't have to mean daily stress. One of the most effective ways to maintain your daily posting strategy is to batch your content creation. Set aside one hour each week to write your seven social media posts for the upcoming week. This approach lets you focus your creativity, stay consistent, and save time to engage with your audience. Choose a time when you're typically at your most creative and energetic. For some, this might be Sunday evening as they prepare for the week ahead. For others, it could be Wednesday afternoon when they need a break from other tasks. The key is to find a time that works for you and stick to it during this focused hour. Aim to write seven helpful social media posts. Remember, these can be short. Shorter posts often perform better on most platforms. Aim for posts that can be read in under a minute, but provide real value to your audience. It's important to note that graphics, while sometimes helpful, are optional for some posts. Many successful social media personalities build large followings with text-only posts. The power is in the words you write and the value you provide. Not in flashy visuals. The good news is that you don't need to reinvent the wheel for every post. You can use and reuse proven social media templates. These templates provide a framework. You can plug in different topics or insights. They keep a structure that you know resonates with your audience. Let's take a closer look at some proven templates you can use. Three, utilize the four types of engaging posts. Let's cover the main four types of social media posts. Once you learn them, you can use them over and over again. Each type is designed to be engaging and get you those likes, comments, and shares. Remember, the goal is not to sell directly with these social media posts. The goal is to boost engagement and make yourself and your brand more visible. Post template one. Educate me how to posts educational content is a cornerstone of valuable social media content. These posts provide practical, actionable advice that your followers can apply as soon as possible. Focus on posts that deliver how-to practical advice and step-by-step blueprints by consistently offering this content. You become a trusted expert. This will encourage followers to return for more valuable insights. Structure your how to post clearly. Start with a compelling headline, break down the process into clear, manageable steps. Use bullet points or numbered lists for easy readability. Include tips or common pitfalls to watch out for and with a call to action, encouraging followers to try the technique. Here's an example template. Educate me Post example, want to achieve, insert a certain goal. Here's how. Step one, step two, step three, pro tip, offer insider advice. Try this today and let me know how it goes. Once you have a template, you can reuse it repeatedly with new topics. Here's an example of one of my actual educate me posts. Want to build a thriving email list? Here's how one, create an irresistible lead magnet Two. Design a high converting landing. Page three, promote your offer everywhere. Pro tip consistency is key. Email your list regularly with valuable content to keep them engaged. Try this today and let me know how it goes. Post template two, entertain me stories with lessons, stories, captivate audiences, and make your content more memorable. The key is to tell engaging stories that provide value through their lessons or morals. Guidelines for compelling story posts. Start with a hook that grabs attention. Keep the story concise and relevant. Build tension or curiosity. Clearly articulate the lesson or takeaway. Relate the story to your audience's, experiences or goals. Here's an example template Entertain me post. Example. I once write about an intriguing situation. At first, I thought, share your initial reaction, but then share your turning point. Here's what I learned. Share the lesson to the story. Has anyone else experienced something similar? Post template three. Empower Me Contrarian Views. Sharing unique perspectives can set you apart and stimulate engaging discussions. The goal isn't to be controversial for its own sake, but to offer thoughtful alternative viewpoints, tips for contrarian posts, choose topics relevant to your niche. Present your view respectfully and back it with logic or evidence. Invite discussion and be open to other perspectives. Focus on empowering your audience with new ways of thinking. Here's an example template. Empower me post example, unpopular opinion. Share your contrarian view. Here's why. Reason one, reason two, reason three. What do you think? Agree or disagree? Here's an example of how I would use this. Empower Me Post template. Unpopular opinion. Traditional book publishing is overrated. Here's why. One creative control is limited. Your vision might get lost in the publisher's agenda. Two, the royalties are tiny. Most authors earn pennies per book sold. Three, the process is slow. It can take years from manuscript to bookshelf. What do you think? Agree or disagree? Post template four. Empathize with me. Relatable content, empathetic posts connect by showing your human side. They acknowledge shared struggles. By opening up about your own challenges or experiences, you create a sense of community and trust with your audience. This vulnerability can lead to deeper engagement as followers feel more comfortable sharing their own stories and perspectives in response strategies for empathetic post. Share personal stories of challenges or failures. Acknowledge common pain points in your industry. Offer support and encouragement. Here's an example template. Empathize with me. Post example. Ever felt like share a common struggle. I've been there. Here's how I dealt with it. Share your approach. Remember, it's okay to then share a positive affirmation. We are all in this together. Here's an example of how I would use the empathize with me post template. Ever felt like your marketing efforts are falling on deaf ears? I've been there. Here's how I dealt with it. I started sharing more personal stories like Shasta or Husky Photo bombing, my coaching calls. Remember, it's okay to feel unseen sometimes your message matters, even when it seems No one's listening. We're all in this together. Keep showing up. Keep being you. I. How do you handle feeling invisible? Let's chat four. Craft compelling headlines and hooks. Your opening lines are crucial in the fast-paced world of social media. Craft headlines and hooks that stop the scroll and compel followers To read more techniques for attention grabbing openings, ask a thought provoking question. Start with a surprising statistic or fact. Make a bold statement. Use how to or numbered list formats. Create curiosity with an incomplete idea. Five, optimize for each platform. Your message may stay the same, but you must optimize your posts for each platform's features and audience platform specific tips. Twitter use threads for longer content. Incorporate relevant hashtags. LinkedIn. Start with the compelling first line. Use paragraph breaks for readability. Instagram. Pair your caption with an eye-catching image or carousel post. Facebook longer posts can work well, but still prioritize readability with paragraphs and emojis. Six, engage with your audience. Posting consistently is just the first step. Engage your audience. Respond to comments, ask questions, and foster discussions. Some engagement strategies include, respond to comments promptly and thoughtfully. Ask open-ended questions in your post to encourage responses, use polls or other interactive features when available. Share and comment on your followers content when relevant. Seven, analyze and adjust. Review your post performance regularly to understand what resonates with your audience. Use platform analytics to track engagement, rate reach, and follower growth metrics. Here's a few key metrics to monitor engagement, rate likes, comments, shares, reach and impressions, follower growth, click through rates if applicable. These insights can help you refine your strategy, doubling down on what works and adjusting what doesn't. Today's exercise, crafting your first set of template posts. In this exercise, you'll create four social media posts, one for each of the template types we've discussed. This will help you practice using these templates and give you a headstart on your daily posting strategy. One. Choose your primary social media platform. This is where you'll be posting your content. Two. For each of the four post types, educate, entertain, empower, and empathize. Write one post, use the templates provided in the chapter as a guide, but feel free to adapt them to your style and niche. Three, educate me how to post write a post that teaches your audience how to do something related to your field of expertise. Remember to start with a compelling headline. Break down the process into clear steps and end with a call to action. Four, entertain Me Story with a lesson. Craft a post that tells a brief engaging story with a valuable lesson for your audience. Begin with a hook. Keep the story concise and clearly articulate the takeaway. Five, empower Me Contrarian View. Develop a post that presents a unique perspective on a topic in your niche. Present your view. Respectfully back it with logic or evidence, and invite discussion. Six, empathize with me. Relatable content. Create a post that shows your human side and acknowledges a common struggle in your industry. Share a personal challenge or experience and offer support or encouragement. Seven. After writing your posts, review them to ensure they're optimized for your chosen platform. Pay special attention to your headlines and opening lines. Eight. If you feel comfortable, share one or more of these posts on your chosen platform. Observe how your audience responds and engage with any comments you receive. Nine. Reflect on the process. Which type of posts felt most natural to write, which do you think will resonate most with your audience? Remember, the goal is to practice using these templates and start building your daily posting habit. Don't aim for perfection. Focus on creating valuable content that serves your audience. Key takeaways. Consistency is key. Commit to posting valuable content daily to build trust and stay top of mind with your audience. Variety. Engages, use different post types to keep your content fresh and exciting. Educate, entertain, empower, and empathize. Value first, focus on providing genuine value to your audience rather than direct promotion. The relationships and trust you build will lead to business opportunities.