12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience)

Skyrocket Your Email List: The Lead Magnet Launchpad Strategy

👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. 

Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business.

00:00 Welcome to the Market Year Message Show
00:25 The Importance of Building an Email List
00:59 The Lead Magnet Launchpad
03:17 Common Pitfalls in List Building
05:09 The Everywhere, All at Once Strategy
06:52 Optimizing Your Email List Building
07:13 Promoting Your Lead Magnet Across Platforms
12:58 Guest Blogging and Podcasting for List Building
15:03 Paid Traffic Campaigns
15:54 Crafting an Irresistible Lead Magnet Pitch
17:09 Key Takeaways and Conclusion

Transcript

Speaker 11: 0:00

Hello and welcome to the Market Year Message Show. I'm your host, Jonathan Milligan, and I am excited to jump into today's topic. This is chapter five in the book Build Your Audience, and if you've been following along, I'm sharing the audio book of my complete six book series to go from discovering your message all the way to monetizing your list. And scaling your income. And today we are going to tackle something big and that is this How to skyrocket your email list. This is one of the most common questions I get is, Jonathan, how do I grow an email list? How do I build an email list? And in today's chapter, I'm gonna share with you 12 places to share. A lead magnet after you've created it. So you're gonna take a single lead magnet that you've created, and there's 12 places that you can share it to build your list. So without further ado, let's jump right into it.

Speaker 10: 0:59

Chapter five, the Lead Magnet launchpad skyrocket your email list. In November, 2011, I published a blog post on my fairly new blog, simple Life Habits, the topic of the blog post, the Power of Taking real breaks to stay motivated and creative throughout the day. Little did I know that this simple post would lead to a pivotal moment in my blogging journey. A harsh lesson in missed opportunities. A few days after publishing, I checked my Google Analytics account and was shocked. My traffic had increased tenfold, overnight, and thousands of views were pouring in daily, but I had no idea where they came from. I found something spectacular after some digging. A writer at Lifehacker, a popular site, had featured my blog post and linked to my site. It was a blogger's dream come true or so I thought. You see in my excitement to create content, I had made a colossal mistake. I hadn't set up any way for these thousands of new visitors to join an email list, a flood of potential long-term readers visited my site for several days only to leave without a trace. Had I had a lead magnet in a landing page in place, I could have easily captured hundreds, if not thousands, of new email subscribers. This experience taught me a valuable lesson. Traffic alone doesn't build a business. It's the leads on an email list that can nurture and grow your audience for years to come. We're dedicating this chapter to maximizing your lead magnet exposure for rapid list growth. We'll explore strategies for placing your lead magnet on multiple platforms. You'll learn how to transform every piece of content. A blog post, podcast episode, or social media update into an opportunity to grow your email list. Remember, an email list is more than just a collection of addresses. It's a direct line to your most engaged audience. It's a way to build relationships, and it's the foundation of a sustainable online business. By the end of this chapter, you'll have the tools and strategies to turn casual visitors into loyal subscribers. This will set the stage for long-term success in your digital efforts. Let's dive in and ensure you never miss an opportunity to grow your most valuable asset. Your email list, common pitfalls in list building, each visitor to your site is a potential gold mine, but are you treating them that way? Most folks underestimate the value of a single visitor. They think, oh, it's just one person. But what if that one person becomes your biggest fan, your most vocal advocate, your next big client, and let's talk about those unexpected traffic surges. They're like winning the lottery, right? Wrong. If you're not prepared, they're more like finding a briefcase full of cash and having no pockets, all that potential gone in a flash. Why traditional approaches fall short? You've got a killer website. Great content, steady traffic. So why isn't your business growing like wildfire? Here's the harsh truth. One-time visitors are like speed dating. You get a quick hello, maybe a bit of small talk, and then poof, they're gone. How are you supposed to build a relationship with someone who's already out the door? Think about it. How many times have you stumbled across a fantastic blog post thought, wow, I need to remember this site, and never returned. That's the reality for most of your visitors. Without a way to stay connected, you're losing opportunities for long-term engagement faster than a melting ice cream cone on a hot summer day. But here's the real kicker. Even if you're getting tons of traffic, if you can't convert that into a growing email list, you're leaving money on the table. It's like having a store full of window shoppers, but no way to tell them about your sales, all that potential business growth slipping through your fingers like sand. So what's the solution? How do we turn these pitfalls into stepping stones? Stick around. We're about to flip the script on traditional list building and show you how to turn every piece of content into a lead generating powerhouse. The everywhere, all at once. Strategy every wished you could clone yourself to be in multiple places at once. Chatting up potential subscribers left and right with the everywhere. All at once. Strategy, your lead magnet becomes your digital doppelganger. What's the big idea? Simple. We're taking your lead magnet and sharing it across every platform you're on. Blog check, social media. You bet. Podcast. Absolutely. It's like turning your lead magnet into a pop star on a world tour, showing up wherever your audience hangs out. But why Go through all this trouble? Picture this. You're fishing one rod, one spot. You can only catch one fish at a time. Our method, it's like casting a net across the entire lake. More lines in the water mean more fish on the hook. In this case, more eyeballs on your lead magnet mean more names on your list. And here's the kicker. It's not just about quantity. You're catching people at various stages of their journey by popping up in different contexts. Someone who ignores your tweet might devour your blog post. A podcast listener who skips the show notes might click on your YouTube description. You're creating multiple touchpoints and multiple chances to convert. The beauty of this strategy, it turns every piece of content you create into a potential list building machine. You're not just creating content, you're creating opportunities, opportunities to connect, to provide value, and yes, to grow. That all important email list ready to become omnipresent in your niche. Let's explain exactly how to tailor your lead magnet for each platform. Your audience won't know what hit them in the best way possible. How to skyrocket your email list. A smart approach to email list building is to always have a call to action with every piece of content you create. When you use the traffic playbooks. Later in this book, add a link to your landing page and freebie. This will help you grow your email list With all that traffic, here's how to optimize your email list building as you create content. Social media posts. Your social media bio is Prime Real estate for lead magnet promotion. Don't waste it on generic information. Instead use it to showcase your most valuable free resource craft, a compelling one-liner that highlights the benefit of your lead magnet. For example, get my free guide triple your Productivity in seven days. This instantly communicates value to your followers. Pro tip, use a tool like TRE to create a single link in your bio that leads to multiple resources, including your lead magnet. This way, you're not limited to promoting just one thing. Private Facebook group. Facebook groups are gold mines for list building if you use them strategically. When someone requests to join your group, Facebook allows you to ask them up to three questions. Use this feature to your advantage. One of your questions could be, would you like access to insert your lead magnet? If yes, please enter your email address. This approach is brilliant. It captures emails from your most engaged audience, those who joined your community. You can even create a pinned post, highlighting your lead magnet in your group, update it regularly to keep it fresh and engaging. Remember, subtlety is key in groups. Provide value first and let your lead magnet be the cherry on top. Blog post blog posts are perfect for implementing the content upgrade strategy. A content upgrade is a lead magnet specific to a particular blog post. It provides additional value related to the post topic. For example, if your post is 10 ways to Improve your Public Speaking, your content upgrade could be a public speaking confidence checklist. This relevance makes it irresistible to readers already engaged with your content. As for placement, the 25% mark is ideal for your first CTA. Why? Because readers who've made it this far are engaged with your content. They're primed to want more. Use a colorful box or a different font to make your CTA stand out. Don't forget to include another CTA at the end of your post. Readers who've made it to the end are your most engaged audience. They're hungry for more. Give them what they want. Podcast episodes. Your podcast intro and outro are prime real estate For lead magnet promotion. In your intro, tease your lead magnet. Stay tuned till the end to learn how you can get my free guide on. Insert topic. This creates anticipation and gives listeners a reason to stick around in your outro, deliver on that promise. Provide clear instructions on how to get the lead magnet. To get your free copy of Insert Your Lead Magnet, simply visit Easy to remember. URL. Repeat the URL twice to ensure listeners catch it. Don't neglect your show notes. Many podcast listeners check show notes for links and resources mentioned in the episode. Include a clear, compelling CTA and link to your lead magnet. Here. You could even create a custom graphic for your lead magnet to make it more visually appealing YouTube videos. YouTube offers multiple opportunities for lead magnet promotion. Start by mentioning your lead magnet at the beginning of your video. Before we dive in, don't forget to grab my free guide on insert topic. The link is in the description below. At the end of your video, reinforce the offer. If you found this video helpful, you'll love my comprehensive guide on insert topic. Click the link below to get your free copy. This reminds viewers of the value you're offering. The video description is crucial for conversions. Place your lead magnet link near the top. Ideally in the first couple of lines, YouTube truncates descriptions, so don't bury your link. Use YouTube cards and end screens to promote your lead magnet. These clickable elements can lead directly to your landing page. They're like signposts guiding viewers to your valuable free resource. Medium Articles, medium offers a unique platform for content creators, but requires a nuanced approach to lead magnet promotion. The key is to adapt your strategy based on whether you publish on your personal account or in a publication For personal posts, you have more freedom. Incorporate a clear call to action for your lead magnet within the article itself. Use mediums built-in features like pull quotes or section breaks to make your CTA stand out, for example, after a particularly insightful paragraph you might add. Want to dive deeper into this topic? Get my free guide on insert topic that expands on these ideas. Publication posts often have stricter guidelines. Some may not allow direct promotion within the article. In these cases, focus on crafting an irresistible author bio. This is your secret weapon on medium. Pinterest pins. Pinterest is a visual search engine perfect for lead magnet promotion. You can use two main strategies here, direct pins and blog post integration. Direct pins are standalone images created specifically to promote your lead magnet. These should be visually striking and include a clear CTA use bold text overlays like free guide 10 easy meal prep recipes, or Download now Home organization checklist. Blog post integration means making pins for your blog content. Each pin must mention your related lead magnet. This strategy works well because it provides value upfront the blog content while teasing even more value. The lead magnet guest blog posts, guest blogging is a powerful way to get your lead magnet in front of new audiences. The key is to leverage your author bio effectively. Your author bio is more than an afterthought. It's your chance to shine, craft it to highlight your expertise and seamlessly introduce your lead magnet. For example, Sarah Johnson is a digital marketing expert who has helped over 100 businesses boost their online presence. Get her free SEO quickstart guide@sarahjohnson.com slash seo guide. Guest podcast interviews. Podcast interviews, pose a challenge. You must promote your lead magnet verbally. That's where memorable domain names help craft a domain name that's short, catchy, and easy to spell instead of your name, dot com slash free dash marketing dash guide. Try something like quick marketing tips.com or marketing boost guide.com. Practice saying it out loud to ensure it rolls off the tongue easily. The best time to share your lead magnet is at the end of the interview when the host asks. Where can listeners best connect with you? Remember, the goal is to come across as helpful, not pushy. Your lead magnet should feel like a natural extension of the value you're providing in the interview guest video interviews. The strategy for guest video interviews is very similar to podcasting. At the end of the interview, the host often asks where people can connect with you. This is your opportunity to share your free resource and the link where they can get it. Guest email swaps. The primary goal of the guest email swap strategy, as you'll learn later in the book, is to build your email list from someone else's email list. In other words, they will send one to three emails to their list about your lead magnet. Everyone interested will click on the link and join your email list. Why would partners agree to this? Because you'll be returning the favor by sending their lead magnet to your email list. Paid traffic campaigns. While organic strategies are great, sometimes you need to boost your list growth with paid traffic. Facebook ads in particular, can be highly effective for lead magnet promotion. The power of Facebook ads lies in their targeting capabilities. You can narrow down your audience based on demographics, interests, behaviors, and even life events. This precision ensures your lead magnet gets in front of the right eyes. The ad itself is simple. You show an image of the lead magnet and some reasons why they should grab it with a link to your landing page. You'll learn more about this strategy later in the book. There you have it, several ways to skyrocket your email list. If you adopt this practice, you'll have hundreds of ways new people can get on your email list over time. Today's exercise craft your lead magnet's irresistible pitch. Ready to turn your lead magnet into an irresistible offer. Let's craft a pitch that'll have your audience clicking faster than you can say, free download. Imagine you're at a party and someone asks what you do. You've got two sentences to make them want your lead magnet so badly that they're ready to trade their dessert for it. Here's what you need to pack into those sentences. What's your lead magnet? A guide, a checklist, a video series. What's the big juicy benefit? How will it change their life? What should they do right now to get it? Got your first draft? Great. Now let's make it pop. Swap out boring words for vibrant ones. Get becomes unlock. Learn transforms into master. Make every word earn its place. Your pitch might go unlock the secrets of productivity with our free five minute focus finder guide. Click the link in our bio to transform your workday and reclaim hours of lost time. It tells you what it is. A guide, the benefits, effortless productivity, and reclaim time and what to do. Click the link now. It's your turn. Craft a pitch that makes your lead magnet sound like the best thing since sliced bread. Because to your ideal audience, it just might be key takeaways. Maximize every touchpoint. Turn each content piece into a list building chance by placing your lead magnet CTAs. Diversify your approach. Utilize a mix of owned, earned, and paid media to create multiple pathways for audience members to join your list. Prepare for success. Always have a lead capture system. It will turn one-time visitors into long-term subscribers. It will capitalize on traffic surges.