The Market Your Message Show
The Market Your Message Show
The Perfect 5-Point Landing Page (Ch 4. Build Your Audience)
Mastering the Perfect Landing Page: The Five-Point Blueprint
Want a copy of the book? Go to: PlatformGrowthBooks.com
In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results.
00:00 Introduction: Boost Your Email Subscribers
00:34 Foundations: Building Your Email List
01:20 The Perfect Five-Point Landing Page
01:32 The Elevator Pitch: A Historical Insight
03:14 Common Landing Page Mistakes
05:33 The Five-Point Landing Page Blueprint
08:34 Practical Exercise: Create Your Perfect Landing Page
11:09 Key Takeaways and Conclusion
What if you could make one little tweak to a landing page and get dozens or hundreds of more email subscribers? Well, that's what we're gonna talk about today. Welcome everyone to the Market. Your message show. I'm your host, Jonathan Milligan, and today we're gonna dive into chapter four of one of my recent books, build Your Audience. Now in the Build Your Audience book, we walk through and teach you all the different traffic methods. So those are coming in the weeks to come. Make sure you stay connected to the show. But today we are covering the foundations, and that is building your email list first before you go out and get a bunch of traffic. And I'm gonna teach you the perfect five point landing page. You don't have to be a designer, you do not have to be a professional copywriter. You just need to do five things well, and maybe just maybe your landing page is missing just one of these. And it can make all the difference. So if you wanna fall along with the book or the workbook, or you wanna get the audiobook by itself, you can also go to platform growth books.com. You can buy any book in the series. All of them come with workbooks and audiobooks as well. Alright, let's jump in to today's chapter on the perfect five point landing page.
Speaker 6:Chapter four, the Perfect five point Landing Page. It's 1853, and the big apple is a buzz with innovation. Inventors from around the world showcase their latest marvels, but one man's display stands out. Elisha Otis steps onto a platform high above the crowd gasps echo through the hall. What's he doing up there with a dramatic flourish. Otis raises his hand. All safe gentlemen. He declares. In an instant, an assistant cuts the only rope holding the platform heart. Skip. A beat will Otis plummet to his doom, but he doesn't fall. The platform Jolts then stops. Otis's. Revolutionary safety Break has just saved his life and changed the world. This wasn't just any demonstration. It was the world's first elevator pitch. In less than a minute, Otis conveyed the value of his invention. There were no long-winded explanations or complicated jargon. Just a clear, impactful message that anyone could understand. The result orders poured in elevators went from death traps to must have amenities. Suddenly buildings could reach for the sky. The modern city skyline was born. What made Otis's pitch so effective? It was simple, it was visual. It solved a real problem, and it packed a punch. Sound familiar. These are the exact same principles that make a great landing page. Just like Otis's Elevator, your landing page needs to quickly convey value, solve a problem, and make an impact. I. Ready to create your own showstopping pitch. Let's dive in and learn how to craft the perfect five point landing page. It might not revolutionize architecture, but it could certainly revolutionize your business. The landing page trap ever visited a website and felt like you've stumbled into a digital jungle. You're not alone. Most folks treat their landing pages like an all you can eat buffet of information they pile on paragraphs, sprinkle in some stock photos, and top it off with a generic. Learn more button. Oh, and don't forget the side dishes, social media links, navigation menus, and pop-ups galore. But here's the kicker. This approach is about as effective as trying to catch fish with a tennis racket. Why? Let's break it down first, information overload is real. When visitors are bombarded with too much content, their brains short circuit. They freeze up unsure where to look or what to do next. It's like trying to drink from a fire hose, overwhelming and ultimately ineffective generic headlines and calls to action. They're about as inspiring as lukewarm coffee. In a world where we're constantly bombarded with messages, bland doesn't cut it. Your visitors need a reason to care, and click here just doesn't light that fire. And those distractions, each link, each button, and each shiny object is a potential exit route. It's like setting up a maze when you want your visitors to follow a straight path. Every distraction lowers your conversion rate. It sends potential customers down rabbit holes instead of to your desired action. So what's the secret sauce? Think minimalist chic, not information hoarder. Your landing page should be a laser-focused machine. Every element should point towards a single goal. It's about clarity, not clutter. Simplicity, not sensory overload. Craft content that speaks directly to your visitors' needs and desires. Make them feel seen, understood, and offered a solution they can't resist. Your words should be a magnet, not a megaphone. And those distractions show them the door. Guide your visitors gently, but firmly towards the action you want them to take. No detours, no distractions, just a clear path to conversion. Remember, in the world of landing pages, less isn't just more. It's money in the bank ready to turn your landing page from a cluttered mess into a conversion powerhouse. Let's dive into the nitty gritty of how to make it happen. The five point landing page blueprint. Ready to turn your landing page into a conversion machine. Let's break down the five essential elements that'll make your page irresistible. One, craft a catchy headline. Your headline is your first impression. Make it count. You've got three secret weapons in your headline arsenal. Curiosity based peak, their interest. The secret question you must ask before starting your business. Pain focused. Address their struggles, tired of feeling stuck in your career. Benefit driven, show them what they'll gain free. Ebook, get the clarity you deserve in just five days. Choose the style that best suits your offer. Remember, a great headline is like a newspaper's front page story. It grabs attention and makes people wanna read more. Two, create productized images. Even if your product is digital, make it look tangible. Our brains love concrete, physical things. If it looks real, we value it. More. Tools like Canva lets you display your digital product on phones, laptops, or tablets. As one digital marketing expert says, A picture is worth a thousand words, but a productized image is worth a thousand clicks. Three. Write compelling bullet points. Bullet points are your chance to shine. Use these three types how to, how to finally rid yourself of analysis paralysis so you can take massive action. List four, influence igniters that can explode your platform growth in just 90 days. Benefit. The entrepreneurial opportunity filter scorecard that helps you make good decisions in five minutes or less. Sprinkle in time, modifiers in 90 days, and speed modifiers. Five minutes or less to amp up the excitement. Good bullet points are like a movie trailer. They excite and leave the audience wanting more. Four. Design a clear call to action. CTA. Your CTA is where the magic happens. Make it specific and action oriented instead of boring. Old subscribe. Try yes. Send me the action guide. Download now. Get instant access. Remember, your call to action is the gateway between your visitor and your offer. Make it impossible to resist. Five. Apply the no link rule. Here's a counterintuitive tip. Remove all navigation menus. Contextual links and distractions. Yep, all of them. Why? Each link is an exit route. You want your visitors focused on one thing and one thing only your offer. Think of it this way. A landing page with no external links is like a sales pitch without interruptions. It keeps the focus entirely on your offer. There you have it, the five point blueprint for a landing page that converts ready to put it into action. Let's move on to a practical exercise to help you implement these strategies. Today's exercise, create your perfect landing page. It's time to roll up your sleeves and create your own high converting landing page. Don't worry, we'll take it step by step. Step one, pick your star player. What's the one thing you want to promote? It could be an ebook, a webinar, a free consultation, or any other lead magnet. Choose something you're excited about. Your enthusiasm will shine through in your copy. Step two, headline brainstorm. Now let's craft three attention grabbing headlines, curiosity based, what's the most intriguing aspect of your offer? Tease it here. Pain focused. What problem does your audience desperately wanna solve? Benefit driven, what's the biggest gain your offer provides? Write at least one of each type. Don't worry about perfection. We're brainstorming here. Step three, picture perfect time to make your offer look irresistible. Head over to Canva. Create an image that makes your digital offer look tangible and valuable. Remember, we eat with our eyes first. Step four. Bullet point, bonanza craft three to five killer bullet points, mix and match these types how to, how to achieve the desired outcome. So you can enjoy benefit list number of ways to achieve the desired outcome in insert timeframe. Benefit the insert your offer that insert specific benefit in insert timeframe. Don't forget to sprinkle in those time and speed modifiers. I. Step five, call to action creation. Design A CTA button that screams, click me. Make it specific to your offer. And action oriented. Yes, I want insert specific benefit, often works well. Step six, declutter and focus. Look at your current landing page ruthlessly. Remove any links, menus, or elements that don't directly contribute to your conversion goal. Be brave. Less is more. Step seven. Test and tweak. Share your new landing page with a small audience. This could be your email list, social media, followers, or even friends and family. Track how many people visit and how many convert. Don't be discouraged if your first attempt isn't perfect. Landing page optimization is an ongoing process. Analyze your results, make adjustments, and test again. Remember, every master was once a beginner. The key is to start, learn, and keep improving. Now go forth and create a landing page that converts key takeaways. A well-designed landing page follows a five point checklist, catchy headline, productized image, compelling bullet points clear CTA, and no distracting links. Simplicity and focus are crucial for high converting landing pages. Remove distractions and guide visitors toward a single action. Continuously test and refine your landing pages to improve conversion rates and grow your audience more effectively.