Create an Attractive Lead Magnet (Ch 3. Build Your Audience)

Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas

Want a copy of the book? Go to: PlatformGrowthBooks.com

In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice.

00:00 Welcome to the Market Year Message Show
00:31 Introduction to Lead Magnets
01:24 The Trojan Horse Analogy
03:04 Common Lead Magnet Pitfalls
04:25 Crafting Effective Lead Magnets
05:15 The Dirty Dozen: 12 Lead Magnet Ideas
09:57 Creating Your Own Lead Magnet
11:25 Key Takeaways and Final Thoughts

Transcript

Speaker 8: 0:00

Hello and welcome to the Market Year Message Show. I'm your host, Jonathan Milligan. And our goal here is simple. We wanna help you discover your unique gift, discover your audience, and build a business online with your writing, coaching, teaching, your speaking. So we are gonna continue the series we're in. From my book called Build Your Audience, and I'm making available for free the ability to listen to the audio book with just a little bit of commentary to help. Now we're diving in today into a fundamental chapter. It's chapter three from the book on creating an attractive lead magnet. And in it, I'm gonna share with you what I call the dirty dozen, my 12 favorite ideas for building lead magnets. And you can create these really quickly, but they're still one of the best ways to grow an email list. So if you want to get also access to the print book, the hardcover, the workbook that comes with it. Or you just wanna listen to the audio book all by itself, then hop over to platform growth books.com and you can order the whole series. You can order just this book and you can use it and follow along with this podcast. So without further ado, let's jump into my favorite ways to create Lead Magnets.

Speaker 5: 1:21

Chapter three, create an attractive Lead magnet. The Dirty Dozen, a massive wooden horse gleaming in the sunlight outside Troy's impenetrable walls a gift. The Trojans thought. Little did they know that this generous offering would be their downfall. For 10 long years, the Greeks had besieged. Troy no battering Ram could breach its defenses. No amount of strength could topple its towers. Then Odysseus had an idea, a light bulb moment, if you will. What if we could get them to invite us in? And so the Trojan horse was born a beautiful, intricately carved wooden horse, large enough to hide a small army inside the Greeks, left it outside Troy's gates and pretended to sail away. The Trojans curious and flattered wheeled the horse inside their city. Greek soldiers poured out of the horse that night, opened the gates, and Troy fell. You might be thinking. What's this got to do with my blog? Everything. The Trojan Horse is the original lead magnet. It was attractive promised value and got the Greeks exactly where they wanted to be inside the gates. Your lead magnets are your modern day Trojan horses. They're your ticket into the most valuable real estate in the digital world, your audience's inbox. But here's the twist. Unlike the Greeks, you're not out to conquer. You're offering real value. Your lead magnets are gifts that keep on giving, building trust, and establishing your expertise. So are you ready to craft your own Trojan horse? Let's dive in. We will learn to create irresistible lead magnets. Your audience will be clicking the subscribe button in no time. The lead magnet trap, are you falling for it? Let's face it. Many bloggers and entrepreneurs are failing when it comes to lead magnets. They're ignoring them. Making dull freebies or getting too complex. The overlooks, some folks are so focused on pumping out content that they forget about lead magnets altogether. It's like throwing a party and forgetting to send out invitations. A few people might stumble in, but you're missing out on the actual crowd, the generic generators. Then some slap together. A quick one size fits all freebie. How to cook a tasty dinner might sound good, but it's about as exciting as plain toast. Your audience is hungry for a gourmet meal, not leftover crumbs. The perfectionists on the flip side, we've got the perfectionist. They're crafting the Mona Lisa of lead magnets pouring hours into every detail. Admirable, but are they missing the forest for the trees? Why these approaches fall flat, generic doesn't cut it anymore. Your lead magnet must be a lighthouse, not another wave in a sea of content. Low value freebies, they're like cheap party favors, forgotten as soon as received. And those overly complex creations they might impress, but they can overwhelm your audience and drain your time. So what's the secret sauce? Keep it simple. Make it valuable. I. Think of your lead magnet as a sample platter. It should give your audience a taste of your expertise and leave them satisfied, but still hungry For more, how Focus on solving one specific problem Your audience has pain points. Be the aspirin. Mix it up. Some people love to read. Others prefer to listen or watch. Cater to different learning styles. Aim for quick wins. Give your audience something they can implement right away. Nothing builds trust like results. Remember, your lead magnet is a handshake, not a bear hug. It's an introduction, a teaser of the value you can provide. Make it count, make it simple, and watch your email list grow ready to craft lead magnets that actually work. Let's dive into the dirty dozen 12 lead magnet ideas that'll have your audience clicking Subscribe faster than you can say. Email list the dirty dozen 12 lead magnets to supercharge your email list. Before we cover the Dirty Dozen, it's important to note that you do not need to create all 12 lead magnet ideas To succeed, pick a few that you like and make something valuable. Remember, we are creating these to capture traffic on an email list. Later in the book, you'll learn 14 traffic methods to supercharge your list building efforts, one checklist or resource list. Ever feel overwhelmed by a long blog post. Your readers do too. That's where checklists come in. Take that meaty content and boil it down to its essence. A simple actionable checklist can be a game changer. Think of it as a map for your readers. It guides them through the journey you've outlined in your content. No more getting lost in the details. Just clear. Step-by-step, directions to success. Two audio transcript. Got a podcast or video series. Don't let that content go to waste. Some folks love to listen. Others prefer to read. Why not cater to both? Give your audience options. Some learn by listening, others by reading. Cater to both with audio transcripts. Three PDF blog post. Your blog post is a hit, but what if your readers wanna save it for later? Enter the PDF version. It's like turning your post into a mini ebook. Think of it as a takeaway menu from your favorite restaurant. Your readers can enjoy your content on their own time and terms. No internet, no problem. They've got your wisdom right at their fingertips. Four tip sheet. Who doesn't love a good tip? Compile your best advice into a handy tip sheet. It's quick to create an even quicker for your readers to consume. The best tip sheets are like a Swiss army knife for your readers. Compact, versatile, and very useful. Five useful worksheet. Help your readers put your advice into action. A worksheet turns passive reading into active doing. It's where the rubber meets the road. Picture it as a personal trainer for your audience's goals. It guides them through the process and keeps them accountable. No more. I'll do it later. Excuses six, report or case study, show your readers what success looks like. A short report on industry trends or a case study of a successful client can be powerful. Case studies are your success stories in action. They show, not tell the value you bring. It's proof that your methods work. Seven Excel file or spreadsheet, got a knack for numbers. Share the wealth. A pre-made spreadsheet can be a lifesaver for your audience. It's like a calculator on steroids. It does the heavy lifting so your audience can focus on the results. From budgeting to project planning, the possibilities are endless. Eight Example template. Why start from scratch when you can give your readers a head Start Templates, save time and reduce overwhelm. Templates are the starting blocks for success. They give your audience a headstart on their journey. Who wouldn't want that nine manual or starter guide? Remember the frustration of assembling furniture without instructions. Don't let your readers feel that way about your topic. A starter guide is like that quick start manual. It helps your readers achieve early wins and build momentum. No PhD required 10 audio file. Sometimes your audience wants to learn on the go. That's where audio shines. A short, valuable lesson can make a long commute fly by. Audio content is intimate. It's like whispering advice directly into your audience's ears 11 instructional video. Some concepts are more accessible to grasp when you see them in action. That's where video comes in handy. Think of it as show and tell for adults. It engages multiple senses and makes learning more immersive. Plus, who doesn't love a good tutorial 12 learning challenge or free course? Want to really engage your audience. Challenge them. A multi-day challenge or mini course can be a powerful tool. A well-crafted learning challenge is like a fitness program for the mind. It builds skills and confidence through consistent incremental progress. There you have it, the dirty dozen to 12 lead magnet ideas to attract, engage, and grow your audience. Which one will you try first, today's exercise create your lead magnet. It's time to put theory into practice. We're going to create a lead magnet that'll have your audience hitting that subscribe button faster than you can say Email list. Ready? Let's dive in. Step one, pick your poison. Look at the dirty dozen we just covered. Which one speaks to you? Which one would your audience love? Choose one. Don't overthink it. You can always try others later. Step two, brainstorm bonanza. Have you got your lead magnet type? Great. Now, what's your niche all about? Jot down three to five topics. Your audience is dying to know more about what keeps them up at night. What problem can you solve? Step three, outline like a pro. It's time to structure your lead magnet. If you chose a checklist, what are the key steps for a tip sheet? What are your top 10 nuggets of wisdom? Sketch it out. Remember, we're aiming for value, not war and peace. Step four, create. Don't procrastinate. Here's where the rubber meets the road. Set a timer for two to three hours. Yes. You read that, right? We're not aiming for perfection. We're aiming for done. Create a simple version of your lead magnet use tools you're comfortable with. Canva is for design. Google Docs is for writing. I. Whatever works. So what are you waiting for? Your audience is out there hungry for the value you're about to provide. Get creating key takeaways. The simplest solution is often the best when creating lead magnets. Focus on providing quick wins and clear value to your audience. Offer different lead magnets. This will cater to your audience's. Varied learning styles and preferences. Create and test new lead magnets. Find what your audience likes Best to drive email signups.