The Market Your Message Show
The Market Your Message Show
Ch 9. Structuring Your 4-Week Bootcamp (Coaches)
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Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches.
Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better.
Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create.
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Hello and welcome to the market. Your message show. I'm your host, Jonathan Milligan. And we are going through the third book in the series. Validate your offer. This is an important book because a lot of people will start their business online. And then they're trying to figure out how do I create something that people will want and how do I do it without wasting time? And that's what this third book in my book series is all about. Now as a thank you for being a loyal podcast listener, I am making the audio book available one chapter at a time every single week. And as you're listening to this, we are currently going through that. Validate your offer. Now, if you ever want the audio book or you want the book or the workbook, you can go to platform growth, books.com again, it's platform, growth books.com, and you could order one of those. And of course, listen, as you go through the book or use the workbook to implement what you hear. In each episode. So with that being said, let's jump right in to today's chapter.
Speaker 21:Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches. Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better. Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create. It's a simple concept, but it can make all the difference in the world when it comes to launching a successful product or service. Just like Ramit sold his course to a test group before creating the full program, you can do the same with your coaching offer. By pre selling your bootcamp to a small group of beta customers, you get to check your idea. You can make sure there's really demand for what you're offering. Also, you can use the feedback and insights from your beta group. Use them to refine and improve your bootcamp before launching it to a wider audience. It's a win win situation. You get to test the waters and make sure you're on the right track. Your beta customers get to be part of something exclusive. They provide valuable input that shapes the final product. When you launch to a broader audience, you'll have the confidence and social proof to back up your offer.
Speaker 22:The Beta Bootcamp Blueprint. Get paid to create your coaching program. Let me ask you something. When you're creating an online course or coaching program, what's your usual approach? Most people do this. They spend months holed up, pouring their heart into creating the perfect program. You're excited about your ideas and can't wait to share them with the world. But here's the problem. You're doing it all in isolation without any feedback from the people who actually matter, your customers. You're investing a ton of time and resources into something that you think people want, but you don't actually know for sure. And then when you finally launch your program, you're met with a harsh reality. Crickets, tumbleweeds, maybe a few pity purchases from your mom and best friend. Ouch. The truth is that creating your whole program ahead of time is a risky move. You're essentially gambling with your time and energy, hoping that people will be willing to pay for what you've created. But what if they don't? What if you've completely missed the mark and created something that doesn't resonate with your audience at all? But by making your program in a vacuum, you're missing a big chance. You're missing the chance to tailor your content to the needs and questions of your ideal customers. You're just guessing at what they want rather than actually listening to them and creating something that truly serves them. So what's the solution? It's simple. Pre sell a four week group coaching bootcamp to a small beta cohort first. This is a game changer, my friend, by pre selling your program, you're able to validate that there's actually demand for what you're offering. You're not just creating and hoping people will buy it. You're getting real paying customers to sign up before you've even created the full program. And the best part, these beta customers become your own personal focus group. You get to hear their feedback. Questions and concerns. You will gather insights that you can use to refine your program before launching it to a wider audience. Plus, by charging for your beta program, you're essentially getting paid to create your course content. How cool is that? Your beta customers are funding your course development rather than you having to invest a ton of time and money up front. Alright, let's dive into the nitty gritty of how to structure and sell your four week group coaching bootcamp. Here are the key steps to follow.
Speaker 23:Step one, define your bootcamp topic and promises. First things first, you need to get crystal clear on what your bootcamp is all about. What specific problem are you solving for your customers? What transformation will they achieve by the end of the four weeks? And what's the format? Are we talking four live Zoom sessions or something else? Think of it like planning a trip. Before you start booking flights and hotels, you need to decide on your destination. Where do you want to go? And what do you want to experience when you get there? The same goes for your bootcamp. Nail down that topic and promise, and everything else will fall into place. Remember, a clear bootcamp topic and promise are the foundation for all your messaging. They also guide curriculum development. Get this right, and the rest will be a whole lot easier. Step 2. Outline your 4 week curriculum at a high level. Now that you know where you're headed, it's time to map out the route. What key topics, lessons, and activities will you cover each week? They will help your customers achieve the promised transformation. Here's a pro tip. Start with the end in mind. What do you want your customers to walk away with by the end of the bootcamp? Work backwards from there to create an outline of what you'll cover each week and make it enticing. This is what you'll be sharing on your sales page to get people excited about signing up. Remember what Stephen Covey said, begin with the end in mind. Reverse engineer your bootcamp curriculum. Then you'll be well on your way to creating something truly valuable for your customers. Step 3. Set your price and limit spots to create urgency. Okay, let's talk money. How much should you charge for your beta bootcamp? The key is to find that sweet spot. A price that feels like an easy yes for your customers, but still requires them to have some skin in the game. And here's a little psychology trick for you. Limit the number of spots available. Scarcity and urgency are powerful motivators. When something is in limited supply, People perceive it as more valuable. In fact, a 2020 study by researchers at Carnegie Mellon University found that consumers saw products as more valuable. This was when the products were framed as scarce or limited. So don't be afraid to cap your bootcamp at a certain number of spots. It could be the very thing that pushes people to take action and sign up. Step four, deliver your live four week bootcamp. Adapting as you go. All right. You've sold your bootcamp and it's time to deliver host your weekly group coaching sessions via zoom. Guide your customers through the activities and discussions you've planned, but here's the thing. You have to be ready to adapt on the fly. Pay attention to the questions your customers are asking, the challenges they're facing and the aha moments they're having. These insights are pure gold and they'll help you refine your bootcamp for future iterations. Think of it like leading a guided tour.
You have a planned itinerary, but sometimes the best experiences happen when you take a little detour based on what the group is interested in.
Speaker 23:The same goes for your bootcamp. Be willing to adjust based on what your customers need. Then, you'll create a richer experience for everyone. Step 5. Seek feedback and testimonials from your beta customers. Last but not least, don't forget to gather feedback from your beta customers. This is your chance to find out what worked, what didn't, and what you can improve for next time. Collect qualitative feedback, open ended comments, and suggestions. And if you can get some video testimonials, even better, There's nothing quite like hearing someone rave about your bootcamp in their own words. So there you have it. The key steps to structuring and selling your four week group coaching bootcamp. It's not always easy, but trust me, the payoff is worth it. When you see your customers achieving those changes and praising you, you'll know you've made something truly valuable. And that's what it's all about, right?
Speaker 25:Today's exercise, design your four week bootcamp. All right. It's time to get those creative juices flowing. Let's dive into a little brainstorming exercise that will help you come up with some killer ideas for your own four week group coaching bootcamp. First things first, set aside 10 to 15 minutes for this. Turn off those pesky notifications, put your phone on silent and find a quiet space where you can really focus. Now, grab a pen and paper, or your favorite note taking app, and start jotting down some ideas. Here are a few questions to get you started. What topics do people frequently come to you for advice on? Maybe you're the go to person in your group for social media tips. Or perhaps you're always fielding questions about how to change careers. What transformation could you help a small group achieve in just four weeks with a structured program and some live support? Could you guide them through creating their first online course from start to finish? Or maybe you could help them develop a foolproof system for meal planning and prep so they can finally stick to their healthy eating goals. Don't censor yourself, just let the ideas flow. Aim for three to five solid topic ideas that you could potentially turn into a bootcamp. Got your list? Awesome. Now, take a look at those topics and choose the one that lights you up the most. The one that makes you feel excited and energized just thinking about it. Once you've got your top pick, it's time to craft a compelling title and subheading.
This is where you really want to speak to your ideal customer's pain points and the transformation they're craving.
Speaker 25:For example, let's say your bootcamp topic is how to create your first online course in just four weeks. Your title and subheading might look something like this. From idea to income, launch your online course in four weeks flat. Subtitle, stop procrastinating. Start profiting from your expertise. Take this step by step bootcamp for first time course creators. The title and subheading clearly show the customer's problem. They are procrastination and wanting to profit from their expertise. They also show the promised result. Launching an online course in just four weeks. That's the goal here. So take a crack at drafting a title and subheading for your chosen bootcamp topic. Experiment with different words and angles. Do this until you find something that feels very compelling. It should speak directly to your ideal customer. And remember, this is just a brainstorming exercise. Don't put too much pressure on yourself to come up with the perfect idea right out of the gate. The goal here is simply to get your creative wheels turning and start exploring some possibilities. Who knows? You might just stumble upon the bootcamp idea that changes everything for you and your business. So, have fun with it! And happy brainstorming. Key takeaways. Selling your bootcamp first shows demand. It also gives insights and funds development. It all happens before making the full program. Limit spots and price strategically to create urgency. Deliver live to adapt on the go. Refine your offering based on beta feedback and testimonials. Iterate based on real customer experience.