The Market Your Message Show
The Market Your Message Show
Ch. 17: Secret to a Killer Work with Me Page
Chapter 17: Create Your Work with Me Page
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In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius Bar and offers a detailed guide on setting up this page to clearly outline your services, pricing, and booking processes, ultimately helping you attract and convert ideal clients.
00:00 Introduction
00:46 Chapter 17: Create Your Work with Me Page
02:02 Why You Need a Work With Me Page
04:17 The Two Models: Talk First vs. Pay First
05:38 Creating an Effective Talk First Page
09:42 Creating a High Converting Pay First Page
11:31 Exercise: Draft Your Work With Me Page
13:17 Key Takeaways
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Hello and welcome to the Market Your Message show. I'm your host, Jonathan Milligan, an author of the Your Message Matters book series. We are currently going through book number two in the series called Launch Your Platform, a 21 day launch plan to build your personal brand and share your story online as a writer, coach or speaker. And as a special thanks to you, my podcast listeners, I'm releasing the audio book. One chapter at a time. If you'd like to grab any of the books in the series, just go to platformgrowthbooks. com. Okay. Let's jump in to today's reading.
Speaker 20:Chapter 17. Day 17. Create your work with me page inside every Apple store, a literal work with me, genius bar takes center stage. This prominent bar style counter display signage, clearly listing one on one tech support services. They cover everything from device setup to data migration, and the prices are transparent. Customers can also easily book appointments. You can use them for personalized troubleshooting or lessons tailored to your needs. This easy access to Apple's expertise has driven over 5 billion in annual service revenue. The genius bar removes obstacles. It builds trust at the start of customer relationships. Just like Apple, your website can feature an effective work with me page that broadcasts your expertise. You should detail your coaching packages, availability, and pricing. This helps ideal prospects find and buy personalized support. They can use it to get unstuck. Or, to reach new goals. The story of Apple's Genius Bar carries an important lesson. People want transformation, not just information. By implementing the guidance in this chapter, you'll have your own revenue generating Genius Bar. Day 17. Create your Work With Me page. Many people trying to build an audience lack a dedicated page clearly explaining how to work with them. Information about services and pricing gets scattered across their sites or left out completely. This confusion frustrates potential customers. Why doesn't this approach work? People won't commit to something they don't fully understand. You must provide clear explanations of the offer. This will help potential clients make informed decisions. Some common mistakes include not listing prices up front. www. verbalink. com Only showcasing the most expensive service. Using vague language to describe offerings. And hiding the work with me page deep in a confusing website. Instead, be very specific on one page about exactly what you provide and what it costs. Detail every service offering and pricing tier clearly. Make it easy for ideal clients to find and comprehend key information. Removing friction leads to more bookings. Clarity helps buyers understand quickly if you meet their needs. Why you should create a Work With Me page. There are a few key reasons why launching right away with a dedicated Work With Me page is so valuable. First, it's an easy way to get started. A Work With Me page only takes about an hour to set up using an existing template. Then, your services and offerings are visible and you're open for business. Second, it's versatile. This type of coaching services page works for those operating in any industry niche, whether you specialize in relationships, finance, marketing, or something else. A work with me page can work in almost any industry. Third, it attracts ideal clientele. Detailing your coaching packages and pricing. Demonstrates clearly who you aim to serve. Those intrigued and able to invest in such offerings will self select and connect with you through your work with me page, launching right off the bat with a dedicated work with me page, make starting your platform simple. It broadcasts what you do. It puts the ideal next steps for committed high end clients to find and act on. This facilitates growth and speeds up your ability to start working with your best fit audience.
The two work with me models, talk first versus pay first.
Speaker 20:When creating a work with me page, you must decide which of two main models to use. Talk first pages. The talk first model leads with an application or booking flow first, before any pricing or packages are presented. Site visitors are asked to fill out some information and schedule a call with you before purchasing services. This allows you to qualify leads. It ensures alignment through a conversation before finalizing a coaching engagement. It avoids prematurely selling services. Pay First Pages. Pay First Pages show the pricing, packages, and investment details up front. They come before any application or scheduling step. This allows site visitors to view services and rates first, and then purchase and schedule if they feel ready. The benefit here is capturing buyers who already know your offerings resonate. And are ready to commit. The trade off is potentially attracting clients who are not a good fit for what you do.
Talk first pages enable conversational qualification while pay first pages enable spontaneous purchases. Consider your niche offerings and target client mindset. Use this info when deciding which model could best optimize your conversion funnel. Now let's take a closer look at both models. Option one, creating an effective talk first page. If you decide the talk first model is best for your business, here are some tips for making an effective application focused work with me page lead with a value driven headline, capture attention with a compelling headline focused on the value you provide, not just the services you offer, communicate the transformation you help facilitate, include an explanatory video, a short one to three minute video, further detailing who you help. Their struggles and how you can guide them can communicate empathy and build trust. Use an engaging lead gen form. Ask site visitors to share a bit about goals and challenges before a call. This will set up the call and ensure it is worth everyone's time to connect further. Ask three qualifying application questions. To avoid overloading applicants, use just two to three focused questions tailored to your niche and offer. I use three tailored questions. They assess commitment. Coaching readiness and financial ability. You will need to adjust these questions to fit the outcomes. You help people achieve here are my favorite three types of application questions, question one, the commitment question by asking site visitors to rate their commitment on a scale of one to five to the outcome you help people achieve, you immediately qualify their level of dedication and mindset. This ensures you don't waste time with the uncommitted. Here's how I state the commitment question along with the multiple choice answers. On a scale of 1 to 5, how committed are you to growing your business? Not much. 2. Just curious. 3. It's a someday thing for sure. 4. Pretty motivated. 5. Super motivated. Question two, the coaching readiness question, gauging openness to receiving support and being coached also assesses willingness to invest in guidance. Response scores signal fit with your collaborative process. Here's how I state the coaching readiness question, along with the multiple choice answers. On a scale of one to five, how open are you to receiving support and being coached to your next level of success? One, I can be stuck in my ways. But not sure an online business is what I want. Three, I'm open and willing to learn. Four, I'm very open and tired of doing this on my own. Five, I'm super open and ready to take action on what you tell me to do next. Question three, the financial ability question. Lastly, asking directly about someone's ability to devote time, money, and effort shows if they have the needed resources. You weed out window shoppers. Here's how I state the ability and means question along with the multiple choice answers. On a scale of one to five, how willing are you to invest time, money, and energy in building your online business? One. Not at all. At this time, I have little time and resources, but not looking to invest them in building my business right now. Three, I have access to the financial resources to invest in building my online business. Four, I have the ability to invest in building my online business. And it's a priority for me. Five. I'm ready to invest and motivated to back it up with time and energy, ready to make it happen. These three application questions help decide if a good match and opportunity exist. They do this by comparing commitment, coachability, work ethic, and budget. They minimize fruitless consultations and maximize reciprocal value. In summary, lead with value rather than product details. Qualify demand proactively. We. Use a tailored application sequence before asking for payment or commitment. Guide site visitors through small commitments. These help make good matches and set up fruitful consultations for both parties. Option two, creating a high converting pay first page. If you decide that a pay first model is best for quickly monetizing your expertise in coaching, here are some tips for making an optimized page. Lead with a strong headline. Start with a catchy headline. It should explain the real benefits a client will get from working with you. Show your pricing prominently. Show pricing tiers and packages up front. They should have clear service details, not vague ideas. Offer multiple buying options. In addition to an intro session. You can also offer month long or quarterly coaching packages. They are for those seeking longer term support on their growth journey. Create outcome driven names for your coaching packages. Descriptive package names let site visitors identify with them. The names of the coaching packages should match their aspirations. For example, those seeking the transformation track or the breakthrough bundle, reassure with credibility elements include testimonials. Also use social proof or media features. They help to establish authority and trust for your premium priced services. Simplify the scheduling process, integrate scheduling software. Payments will then seamlessly lead to booking. They will not need to take any further steps.
Speaker 22:Communicate serious value quickly, promote pricing proudly, facilitate ongoing support, provide social proof, and make the next steps easy. These steps maximize conversions of those already compelled by your offering enough to pay up front. Day 17 exercise. Create your work with me page draft. After reading about the pros and cons of both talk first and pay first work with me pages. The next step is to spend 10 to 15 minutes drafting your own. This will help you see which model fits your coaching approach and audience. To begin, open up a blank document or notebook to use for outlining and brainstorming. Set a timer for five minutes. During this time, sketch the basic parts of your Work With Me page. Craft an intriguing headline that speaks to the changes you cultivate. Then, choose if you want to lead with an application flow, talk first, or showcase pricing and packages first. Pay first. If going the pay first route, jot down ideas for three creative coaching package names along with potential pricing. If you like the talk first approach, draft three tailored application questions. You want prospects to answer them before booking a call. Use the examples about assessing readiness as a guide. After five minutes of initial outlining, set another timer for five to 10 additional minutes. Look at your rough sketch. Flesh out the ideas by writing one to two paragraphs for each section. Describe your packages or explain your application questions. Write freely, getting clear on the details. Once the timer goes off, review what you have created. Which model does your draft lean towards? Do the listed offerings and questions reflect your niche? Do they reflect your position and ideal client? Would a prospective reader clearly understand the next steps you are asking them to take? This quick DIY exercise of prototyping your own work with me page reveals useful insights. Use this as a starting point. Then, use the advice in this chapter to make a page that converts visitors into coaching clients. Day 17 key takeaways. Create one dedicated work with me page, clearly outlining offerings, pricing, and booking process. Choose between a talk first application flow or a pay first pricing focus. Optimize page impact with strong headlines, package naming, and tailored qualification questions.